“At the sixth annual 2026 [PHM] HealthFront, the real stars weren’t the A-list talent on stage. They were the best practices for navigating the complexities of the AI-dominated health media landscape.
Past iterations of the event explored how AI-powered search will impact consumers’ media habits as well as how GenAI will augment the creative process in advertising, but this year’s conference delved deeper into how pharma brands can better message to HCPs and patients alike.”
The annual PHM HealthFront brought 700 luminaries and experts together to discuss the pressing issues facing the health media industry today; chief among them, AI and its implications. Panelists and speakers expressed the importance of leveraging this industry-defining technology, while not forgetting what sits at the center of our work: the human experience.
Read more on the insightful discussions from the PHM HealthFront in MM+M.
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