The PHM HealthFront 2026 welcomed 700+ health marketers to a two-day event featuring 14 thought-provoking sessions with significant voices in health, media and culture.

The event’s programming encouraged attendees to push boundaries and challenge the status quo of modern health marketing, exploring new approaches to connect deeper with key audiences. On Day 1, Jamie-Lynn Sigler, actress, advocate and author touched on the importance of cultivating these authentic connections from her perspective as a patient. This theme was explored through several lenses as panelists discussed how to garner influence in an era of dispersed authority and the importance of building trust with patients and providers.

Alex Rodriguez, Chairman & CEO, A-Rod Corp kicked off Day 2 with reflections on his decades of experience as one of the world’s greatest athletes, and how the media ecosystem has changed since his time on the field. The day continued with discussions on how brands can inspire audiences by tapping into culture, concluding with a reflection on the event’s programming with PHM CEO Andrea Palmer.

Check out our key takeaways from the event.