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		<lastmod>2025-03-10T00:00:00+00:00</lastmod>
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		<loc>http://www.phm.com/perspective/phm-sxsw-2025/</loc>
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		<loc>http://www.phm.com/perspective/why-i-choose-health-fighting-for-a-cure/</loc>
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		<loc>http://www.phm.com/perspective/publicis-health-media-announces-5th-annual-phm-healthfront-talent-programming/</loc>
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		<loc>http://www.phm.com/perspective/in-mmm-selma-blair-joins-2025-phm-healthfront/</loc>
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		<loc>http://www.phm.com/perspective/in-mediavillage-jordan-galbraith-svp-programmatic-on-the-evolution-of-programmatic/</loc>
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		<loc>http://www.phm.com/perspective/phm-healthfront-2025-daily-recaps/</loc>
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		<loc>http://www.phm.com/perspective/phm-healthfront-2025-trends-insights/</loc>
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		<loc>http://www.phm.com/perspective/in-mmm-publicis-health-media-elevates-medical-marketing-at-the-2025-phm-healthfront/</loc>
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		<loc>http://www.phm.com/perspective/work-your-world-traveling-across-portugal/</loc>
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		<loc>http://www.phm.com/perspective/phm-named-to-mmm-agency-100-2025/</loc>
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		<loc>http://www.phm.com/perspective/change-agent-effective-measurement-through-partnership/</loc>
		<lastmod>2025-06-23T00:00:00+00:00</lastmod>
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		<loc>http://www.phm.com/perspective/why-i-choose-health-health-is-wealth-2/</loc>
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		<loc>http://www.phm.com/perspective/in-beet-tv-ceo-andrea-palmer-on-the-ai-revolution-in-healthcare-marketing/</loc>
		<lastmod>2025-07-21T00:00:00+00:00</lastmod>
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		<loc>http://www.phm.com/perspective/meet-the-2025-phm-interns/</loc>
		<lastmod>2025-07-30T00:00:00+00:00</lastmod>
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	<url>
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	</url>
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		<loc>http://www.phm.com/perspective/in-mmm-phm-ceo-andrea-palmer-at-pulsepoint-health-next-summit/</loc>
		<lastmod>2025-08-25T00:00:00+00:00</lastmod>
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		<loc>http://www.phm.com/perspective/reflections-from-the-2025-healthcare-search-summit/</loc>
		<lastmod>2025-08-27T00:00:00+00:00</lastmod>
	</url>
	<url>
		<loc>http://www.phm.com/perspective/in-fierce-pharma-phm-ceo-andrea-palmer-on-ai-with-doceree/</loc>
		<lastmod>2025-09-01T00:00:00+00:00</lastmod>
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	<url>
		<loc>http://www.phm.com/perspective/phm-fierce-pharma-week-2025/</loc>
		<lastmod>2025-09-11T00:00:00+00:00</lastmod>
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	<url>
		<loc>http://www.phm.com/perspective/brad-liebow-named-phm-chief-investment-officer/</loc>
		<lastmod>2025-09-24T00:00:00+00:00</lastmod>
	</url>
	<url>
		<loc>http://www.phm.com/perspective/publicis-health-media-welcomes-first-chief-hcp-officer/</loc>
		<lastmod>2025-10-17T00:00:00+00:00</lastmod>
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		<loc>http://www.phm.com/perspective/phm-ceo-andrea-palmer-joins-bloomberg-media-agency-roundtable-on-reputation-and-credibility/</loc>
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		<loc>http://www.phm.com/perspective/max-vignola-associate-director-programmatic-inducted-into-pulsepoint-hall-of-fame/</loc>
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		<loc>http://www.phm.com/perspective/phms-health-wellness-industry-disruptors-2026/</loc>
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		<loc>http://www.phm.com/perspective/solli-sessions-with-phm-ceo-andrea-palmer/</loc>
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		<loc>http://www.phm.com/perspective/sarah-bast-evp-investment-marketplace-at-mmm-media-summit/</loc>
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		<loc>http://www.phm.com/perspective/phm-ces-2026-digital-health-trends-and-insights/</loc>
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