PHM’s Sarah Bast, EVP, Investment Marketplace joined MM+M and Doceree at last week’s MM+M Media Summit, discussing insights on the future of health media as part of the Media Planners Leadership Forum.
Among a panel of fellow industry experts, Sarah shared her thoughts on the importance of aligning media strategies with HCP behaviors and some useful frameworks to guide this type of thinking. Thanks to Sarah for sharing her expertise with this audience and to MM+M and Doceree for hosting this event!
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