“PHM spent 2025 preparing not just for where healthcare media is headed, but for the agency model required to shape it.
Under CEO Andrea Palmer, PHM (formerly known as Publicis Health Media) has been rethinking its talent, infrastructure and product suite around the convergence of healthcare, media and technology. Rather than treat disruption as a threat, the agency uses it as a mandate to move beyond the traditional definition of a media shop.
‘We don’t follow what’s new. We create what’s next,’ Palmer says.”
PHM has once again been named to MM+M’s Agency 100. This annual ranking of the top 100 agencies in health marketing serves as a reflection on how each agency, and the industry as a whole, has adapted over the previous year. 2025 was a significant year for health marketers and media experts, driven by shifts in patient and HCP behaviors, the ever-increasing complexity of the path to care and of course, the proliferation and democratization of AI technology.
This accolade represents more than a decade of our people’s ability to think outside the box, dive deep and push the boundaries of our industry, as well as what’s to come as we continually evolve to meet the present moment.
Learn more on how we’re redefining the role of the modern health marketing agency in MM+M.
For the latest news and updates, follow PHM on Instagram and LinkedIn
Questions? Thoughts? Ideas? Contact us.
