In solli: PHM’s Rob Fitzgerald on Health Marketing’s Biggest Challenges

May 15, 2026

Earlier this year, solli and Doceree hosted a roundtable conversation with a group of health marketing industry experts, including PHM’s own Rob Fitzgerald, Executive Client Lead. This panel of experts convened to discuss and answer this question, “Do Healthcare Marketers Need a New Operating System?” and examine the structural pressures reshaping media.

These panelists discussed many issues, including problems arising from a disconnected ecosystem, challenges of data unification and the topic on everyone’s minds: the implications of AI technology.

For more insights from this conversation, head to solli.


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