HPV F’s Everybody, a pro-bono campaign born of a collaboration between Publicis Health Media and Digitas Health for Fuck Cancer, shouted the need for HPV prevention in a new way—speaking the language of Gen Z and showing up where they are, both online and in person.
PHM Chief Marketing Officer Alison McConnell wrote in MediaVillage on the effect of HPV F’s Everybody and how this groundbreaking campaign targeted Gen Z in an uncommon way.
Read more in MediaVillage.
For the latest news and updates, follow PHM on Instagram, LinkedIn and Facebook.
Questions? Thoughts? Ideas? Contact us.
