The patient journey can be fraught with disruptions, with each missed connection further delaying care. Health marketers have the opportunity to provide critical information at a patients’ time of need, but a complex data landscape necessitates health-specific tools to reach them.
Adam Cohen, PHM SVP, Product & Solution Design writes in MediaPost on the importance of using intent data and how health marketers need more sophisticated solutions to cater to the unique needs of our audiences.
Read more in MediaPost.
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