At ADWEEK House during the 2026 Cannes Lions International Festival of Creativity, PHM CEO Andrea Palmer joined industry leaders to discuss the future of healthcare marketing, highlighting the need to move beyond traditional, linear models and embrace more agile, responsive approaches as patient and provider journeys continue to evolve.
The conversation reinforced a central theme: as AI reshapes how people seek and engage with health information, marketers must adapt faster than ever to meet the moment.
Check out the full discussion in ADWEEK.
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