At this month’s MM+M Media Summit, PHM’s Sarah Bast, EVP, Investment Marketplace spoke on partner Doceree’s “Turning Nudges Into Big Wins in POC Marketing,” panel moderated by MM+M’s Jack O’Brien and featuring Doceree’s Kamya Elawadhi and Pfizer’s Dominick Oliverio.
Sarah spoke on the importance of using data to improve HCP engagement and how meaningful nudges can make a difference at the point of care.
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