At this year’s Cannes Lions International Festival of Creativity, PHM President Andrea Palmer joined industry leaders for a thoughtful discussion on the future of omnichannel for health.
Moderated by Steve Madden, Editor-in-Chief, MM+M, this roundable touched on the complexities of applying omnichannel strategies to health audiences and how brands can create value for consumers.
Head to MM+M for takeaways from this discussion.
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